Messages received
—Incoming DM eventsOverview
WORKSPACE
Overview
Automation activity, account connection, and delivery status.
Checking sending mode
LoadingLoading your account settings.
Comments received
—Incoming comment eventsReplies sent
—Confirmed API sendsReplies simulated
—Local previews onlyAUTOMATION
Button clicks
Counts are requests to tracked links, including repeated clicks. They do not measure unique people, subscriptions, or visits.
DELIVERY
Reply queue
—Waiting
—Failed
—Unconfirmed
An unconfirmed send needs review before trying again, to avoid a duplicate reply.
ACCOUNT HEALTH
Connection & diagnostics
- Instagram account
- —
- Access token expires
- —
- Sending mode
- —
INSTAGRAM INSIGHTS
Account analytics
Loading available insights.
Analyze account reach, views, and post performance separately from automation activity.
TRY IT LOCALLY
Preview a reply
Send a local test event through the same reply rules. This does not contact Instagram.
DIAGNOSTICS
Recent activity
| Event | Status | Details | Time |
|---|
AUTOMATION
Reply settings
Configure your welcome message, buttons, and comment rules.
INSTAGRAM INSIGHTS
Instagram analytics
Account trends and content performance from the official Instagram API.
Connect Instagram to load account insights
Account authorization and Insights permissions are required. No account figures have been imported yet.
All account metrics
| Metric | Selected period | Previous period | Change | Coverage |
|---|
Verify follower labels against Instagram
Instagram’s reported categories need verification before we can label them as follows or unfollows. Enter both counts shown in native Instagram Insights for the same period.
Counts must match the reported categories. Instagram may display dates in the account’s local timezone; a mismatch will be rejected.
AUDIENCE GROWTH
Follower growth
Follows, unfollows, and your own recorded follower totals.
Follows—
Unfollows—
Net change—
Follows & unfollows
FollowsUnfollowsNet
Unfollows are drawn below zero for readability. Net change uses the values returned by Instagram.
Observed follower total
Each point is an actual recorded total. Earlier history is not reconstructed.
View follower data
| Day label | Follows | Unfollows | Net change | Observed followers |
|---|
ACCOUNT TRENDS
Daily reach
Unique accounts reached during each daily interval reported by Instagram.
ReachViews
View daily data
| Day label | Reach | Views |
|---|
Daily intervals retain Instagram’s bucket boundaries; they are not recalculated as UTC day totals. Unavailable days remain gaps. Adding daily reach does not yield unique reach for the full period.
ANALYSIS
Data observations
DATA QUALITY
Metric coverage
A dash means unavailable, not zero. Instagram may restrict metrics by account size, content type, permissions, or history. Recent data may be delayed or revised.
How to interpret this data
YOUR DATA
Export analytics
Download account or content metrics for your own reports. Exports contain no direct messages.
SYNC HISTORY
Recent imports
| Period (UTC) | Synced | Status |
|---|
CONTENT LIBRARY
Reels and posts
Import content insights to compare your own published content.
No imported content
Filter by topic, goal, or promotion
| Select for comparison | Content | Published / age | Views | Reach | Shares / reach | Saves / reach | Interactions / reach | Snapshot |
|---|
Lifetime snapshots are captured when Insights syncs. Older content has had more time to accumulate results. A high view count alone does not measure enquiries or bookings.
Automatic content imports
Build a history of content snapshots for future comparisons.
CONTENT COMPARISON
Compare your content
Compare reach, sharing, saving, and viewing behaviour using actual snapshots.
Lifetime results reflect different content ages. Use a matched window only when a recorded snapshot exists.
Select content to compare
Choose 2–4 reels or posts in Content. Metrics stay unavailable until Instagram has returned real data.
SIDE BY SIDE
Performance comparison
Rates are interactions divided by reached accounts, rather than the percentage of people who acted. A person can interact more than once. A dash means the metric or measurement-window snapshot is unavailable.
Comparison methodology
INTERPRETATION
Comparison observations
YOUR OWN CONTENT
Cohort benchmarks
Medians appear only when at least five eligible items share a comparable measurement window and promotion category. Benchmarks describe the collected sample, not the whole Instagram audience.
YOUTUBE ANALYTICS
YouTube analytics
Understand viewing quality, audience growth, and how people discover your videos.
Your YouTube channel
Checking the channel connection.
Data from YouTube Analytics and the YouTube Data API. By using this connection, you agree to the YouTube Terms of Service. Read our data and privacy notice and the Google Privacy Policy before connecting.
Connect your channel
Authorize read-only access to your own YouTube analytics. Reports appear after the first import.
VIEWING ACTIVITY
Performance over time
View daily values
Missing reporting days stay empty. Recent analytics can take time to settle. Changes compare with the preceding period of the same length.
CHANNEL GROWTH
Subscribers gained and lost
Daily subscriber movement
GainedLostNet
Recorded channel size
ApproximateChannel size comes from rounded public subscriber totals captured at import. It is separate from the gained and lost counts reported for the selected period.
ANALYSIS
What the report shows
MEASUREMENT
Available data
Additional period metrics
Reporting coverage and methodology
Instagram and YouTube define views and engagement differently. Compare each platform against its own history rather than combining view counts as one audience.
CONTENT PERFORMANCE
Your videos
Period results for your channel’s reported videos.
| Select video | Video | Format / published | Views | Watch hours | Average viewed | Subscribers / 1k engaged views | Explore |
|---|
Every metric uses the selected reporting period, including views on older videos. Format comes from YouTube’s classification. The subscriber ratio divides video-attributed gains by engaged views. It excludes subscriptions from other channel surfaces.
DISCOVERY
Traffic sources
FORMAT MIX
Shorts, videos, and live
Search terms and external discovery
SIDE BY SIDE
Compare video performance
Compare 2–4 videos over the same reporting period.
Select videos in Content
Compare watch time, reported actions, and subscribers gained. Use videos in the same format for a fairer interpretation.
A shared date range does not equal matched days since publication. Publication age, format, promotion, and audience mix can influence results. Rates measure events per engaged views, not unique people.
Comparison methods and sample coverage
INTERPRETATION
Comparison observations
YOUR CHANNEL
Format benchmarks
Benchmarks describe imported videos in the same period and format. Small samples remain unavailable. The library includes up to 50 selected public videos, so its median does not represent every video on the channel or an industry target.
AUDIENCE RETENTION
Where viewing holds or drops
Retention plots viewing at each position relative to video views. Values can exceed 100% when parts are watched again. The final point is not a unique-viewer completion rate.
Retention values and measurement notes
Who watches and how
Aggregate audience segments from YouTube. Privacy thresholds can make demographic and country reports incomplete.
VIEWING RELATIONSHIP
Subscribed and not subscribed
VIEWING EXPERIENCE
Devices
GEOGRAPHY
Countries
AUDIENCE PROFILE
Demographics
These reports contain aggregate counts and percentages. They do not identify individual viewers, patients, subscribers, or people who unsubscribed.
MARKETING WORKSPACE
Strategy & experiments
Turn recorded performance into clearer questions and keep a private record of what you test.
EVIDENCE
Content pillar cohorts
Import content measurements to examine matching cohorts.
Scroll the table horizontally to inspect all comparison details.
Metric coverage and comparison context are shown alongside each row.
Inspect individual post measurements
Data quality & next actions
Develop the next test
PRIVATE TEST NOTEBOOK
One question at a time
0 recorded
Keep baseline and treatment content separate. Retrospective comparisons are labeled; results stay descriptive.
Methods & private exports
The JSON export includes your private test notes. Use published-content information only; do not enter patient details.
INBOX CONTROLS
Conversations
Pause automated messages while you reply to someone in Instagram.
Human takeover
Pause or resume a conversation using its Instagram recipient ID.
MESSAGE ACTIVITY
Known conversations
| Recipient | Automation | Last message | Action |
|---|
Pausing affects this app. It does not prevent you from replying in Instagram.
Opening your workspace…